CASE STUDY
Client: Sun West
Duration: 1 Week
Campaign: #GameOn
GRAPHICAL CONTENT
23 x Still Images
12 x Video Content
SOCIAL MEDIA MANAGEMENT
Complete Social Media Management across Twitter, LinkedIn, Facebook and Instagram.
Total increase in followers
Average engagement
Engagement increase
Total Likes/Reactions
Comments
Shares/RTs
Impressions
Replies
Profile Impressions
217
7.30%
10.57%
3,922
152
5,539
391,000
595
1,349,000
AD CAMPAIGN
Campaign across LinkedIn, Facebook, and Instagram.
Spend: $4360.87
Reach: 236,800 - 741,700
Impressions: 323,315
Clicks: 2,990
PR CAMPAIGN
Wall Street Journal & Market Watch articles.
Ads
Impressions
Clicks
CTR
1
2
3
4
5
6
210,162
210,162
160,874
22,760
26,528
210,162
194
194
171
9
14
194
0.09%
0.09%
0.11%
0.04%
0.05%
0.09%
Crypto PR: Article published to 65 crypto news websites.
General News: Article published to 69 non-business news websites, including Yahoo Finance.
Outcome: Total of 901,317 estimated views.
INFLUENCER MARKETING
Promoted on Whale Coin Talk:
Twitter:
107 Retweets
370 Likes
126 Replies
Telegram:
6,000 Views
Key Influencer:
Jason Oppenheim
1.3m Followers
135,000 Story Views
BILLBOARDS
-
1 double sided billboard in Las Vegas advertising the #GameOn event
-
Estimated 310,000 impressions per week
YOUTUBE RESULTS
9,569 Views
(only counted during campaign runtime)