CASE STUDY

Client: Sun West
Duration: 1 Week
Campaign: #GameOn
GRAPHICAL CONTENT

23 x Still Images​

12 x Video Content

SOCIAL MEDIA MANAGEMENT

Complete Social Media Management across Twitter, LinkedIn, Facebook and Instagram.

Total increase in followers

Average engagement

Engagement increase

Total Likes/Reactions

Comments

Shares/RTs

Impressions

Replies

Profile Impressions

217

7.30%

10.57%

3,922

152

5,539

391,000

595

1,349,000

AD CAMPAIGN

Campaign across LinkedIn, Facebook, and Instagram.

Spend: $4360.87

Reach: 236,800 - 741,700
Impressions: 323,315
Clicks: 2,990

PR CAMPAIGN

Wall Street Journal & Market Watch articles.

Ads

Impressions

Clicks

CTR

1

2

3

4

5

6

210,162

210,162

160,874

22,760

26,528

210,162

194

194

171

9

14

194

0.09%

0.09%

0.11%

0.04%

0.05%

0.09%

Crypto PR: Article published to 65 crypto news websites.

General News: Article published to 69 non-business news websites, including Yahoo Finance.

Outcome: Total of 901,317 estimated views.

INFLUENCER MARKETING

Promoted on Whale Coin Talk:

Twitter:
   107 Retweets
   370 Likes
   126 Replies

Telegram:
   6,000 Views

Key Influencer:

Jason Oppenheim

1.3m Followers

 

135,000 Story Views

BILLBOARDS
  • 1 double sided billboard in Las Vegas advertising the #GameOn event

  • Estimated 310,000 impressions per week

YOUTUBE RESULTS

9,569 Views 

(only counted during campaign runtime)