Cryptocurrencies and NFTs are experiencing a boom in mainstream awareness with many people investing in the various options available however, a lot of projects seem to have advertising issues.
They’re usually not very good and don’t help spread the word about the cryptocurrency or NFTs. Content marketing is an excellent solution to this problem. By creating social media posts and articles that educate people about blockchain technology & applications, you can increase awareness around your own project without blatantly advertising it to them.
Cryptocurrency content doesn’t have to be stuffy or boring like most financial content. It can be fun and engaging. People love learning about topics that are applicable to their lives.
At the same time, you must be able to attract enough participants and sell your tokens or NFTs at a reasonable price. To do this, there are some crucial elements that you'll need to piece together before you started spending money on marketing your project.
1: Develop your Minimum Viable Product (MVP)
An MVP is a product with just enough features to satisfy early customers and to provide feedback for future development. In start-up theory, it is crucial to develop this as soon as possible so that you can learn the demands of the market and avoid the temptation to build something in an ivory tower. An MVP, if built with viral features, can be an excellent marketing tool.
2: The Whitepaper
A clear, well-written and professional-looking whitepaper is vital to any cryptocurrency project. The whitepaper is like a business plan in that it addresses the industry, the problem, the proposed solution, and the team. It goes further though and often includes sections on tokenomics (how many tokens are distributed, what is their utility, are there any further plans to develop the eco-system), and technical details regarding how it's built and operates.
3: Your Project Website
A certain standard has emerged when it comes to cryptocurrency websites. That standard will normally include these sections:
About us
Whitepaper
Roadmap
Token or NFT sale details
Team
Contact
Make sure that your project website is designed beautifully. Your site is the first point of contact with any potential investors out there so remember, a poorly designed one could mean the end of a potential investor’s interest. There are a myriad of beautiful templates and themes out there, so there is no excuse for a poorly designed website.
4: Social Media
Using social media is a great way to reach many people at once and get them interested in your project. Try to advertise on as many social media platforms as possible. Use Twitter, Discord, Telegram, YouTube, and Reddit.
If you have a good budget, you can also work with influencers to highlight your project to their followers. It's also vital to be active on social media among crypto circles so try to participate in discussions and post your opinion about crypto events.
Grow, nurture, and develop your social media channels and digital footprint, or face the consequences of not doing so. Secure your usernames early on to avoid having to settle for second-best choices.
5: Budget
Before the dollar sign even comes up, you have to decide what kind of growth and community you’re looking for. We often recommend slow, organic growth and focus on clean methods when harnessing the power of the community.
Content marketing is a great way to increase your SEO ranking and bring in new holders. However, it can be difficult to determine how you will do it. You must consider the type of marketing you want to pursue. Will you focus on influencers? Will Facebook ads lead to the most ROI? There are three strategies that are worth considering with any budget.
YouTube Cryptocurrency Channels & Influencers
Publications & Advertisements
Community Engagement
Quite simply, you need money to make money. To build the buzz, marketing should begin at least three months before your pre-sale. Leading up to it, a marketing spend of up to $250,000 is not uncommon.
After the token sale, you should continue marketing it to ensure that investors are still interested in your project. Some of these investors might want to help you with further development and will give you their trust for this reason. You should also nurture this trust by providing regular updates about the token price and distribution via your website and social media channels.