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What is SEO and why is it so important for your project?

Updated: Oct 26, 2023

what is SEO

Firstly, do you know what SEO stands for? No?

Well, here it is...

S - Search

E - Engine

O - Optimisation

It’s all about optimising your website so that it is easier to find on big search engines such as Google. A brand new website will never appear on Google's first page of results. Maybe not the second... Or the third… Why is it important? Let's be honest, how many times have you been to the second page of a search engine? Very rarely.

So how do you get to the front page? Using SEO helps Google understand what you are trying to promote. The best part is that It’s free and an organic way to help get traffic to your website!

Simply using keywords and hyperlinks within your website will increase your chances of appearing higher on search engines' results pages.

Here are 10 ways you can improve your SEO ranking:

  1. Use keywords - e.g. Marketing, Crypto, Web3 etc.

  2. Use Key Phrases - Marketing Specialists, Web3 Advertising etc.

  3. Use links on your website.

  4. Optimise your site for mobile.

  5. Set up a Google business.

  6. Share on multiple channels - social media, blogs etc.

  7. Produce PR to get your name out there.

  8. Improve the loading speed of your website.

  9. Produce quality content.

  10. Paid ads.

10 ways to improve seo

All these methods are free, aside from paid ad campaigns. And they are pretty simple to implement. But how do I know what keywords are bringing people to my site? How do I know if it’s working?

That’s where analytics comes in. You can see what’s working and change it until it works.


A bit too complicated for you? Not enough time to do it?

Work with us! At Anonymous Marketing Group, our SEO specialists can do a full audit of your website and produce a winning plan to get you in front of your target audience!

Contact us today for a free consultation on how we can help you.

Email for more info!


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